Apple's new iPad, bad blood

By Mike on 10:25 am

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Apple's event yesterday generated excitement as they usually do. Though I sensed it wasn't as much this time around as we've seen in the past. It's been a year since Steve Jobs died and you can already feel the magic starting to disappear. This time around it was a new product announcement that seemed to anger fans more than encourage them to open their wallets. The iPad 4 caps out a growing list of questionable decisions the electronics giant has made in the past few months.

It's been seven months since Apple introduced the iPad 3. We were told it was a revolutionary device with it's revolutionary new retina display and graphics. In reality, it wasn't that special. It also had some major hurdles such as the infamous yellow screens. I still bought one, like many did. I even went for the expensive 64gb model so I could do more photo and video work with it.

I sort of suspected Apple would refresh the iPad at the fall event. Though most of us assumed it would simply remove the dock connector and replace it with lightning. Instead we got a new iPad with a speed bumped processor A6X, said to be twice as fast as the current A5X. Less than a year and the iPad 3 has been rendered obsolete. It's now selling at some stores for less than an iPad 2.

Many people who bought the 3 are justifiably upset. Myself included. It feels like we got conned into a product that Apple pushed out to make quick cash, full well knowing they were going to replace it soon after. If the update cycles are now down to half a year, it's impossible to keep up with. Especially with Apple's notorious reputation of planned obsolescence on the software side.

After the fiasco with maps, the incompatible lightning connector, and the war with Google, Apple has certainly generated a lot of bad blood with their fans. It's time to replace Tim Cook as their CEO and get someone younger in there to take the reins. Trying to copy Jobs' formula isn't working anymore. Until that happens, I can no longer recommend iOS products. Especially after seeing what Jellybean can do, and the potential for Windows RT. Apple is quickly losing their position as the best in the mobile market. It's only a matter of time before their cult status leaves with it, and history repeats itself.

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